Our work

Research, testing and trials that created the findings of Big Strategy and the work in this book


The Research, testing and field trials of Ecotec method for the Community from 1991 through to 2003 were compiled into Ecological Transport Network – Integrated Transport System document in 2004. The work was tailored to a proposal of a regeneration programme that can produce a replicable template that, if successful, could be applied in many other cities.The substantial document was sent to various think-tanks and to government, incorporating many aspects of the Big Strategy model within it. This explained how this model could potentially benefit every resident, introduce faster, greener transport, reduce traffic, and enhance cycling. The improvement of transport in London was cited as an example of how the broader model could be applied. Below is a summary list of the concepts, initiatives and the basis of this new paradigm of regeneration through systemic greening proposed.



Public transport needs are met

Regeneration of the local economy

Private transport needs are met

Environmental needs are met

People’s needs are met

Improved air quality and increased productivity

National Kyoto targets are met and exceeded

London could become the greenest city in the world

Formula is developed for every other country’s Kyoto targets to be met and exceeded through duplication of the model.


Research and development of Big Strategy model through projects

In 1990 10,000 acres of pristine sub-tropical forest, rich in endangered species, with five types of wild cat was due to be sold off and logged. After a chance meeting, Peter and a friend launched a campaign with only a telephone to raise £300,000 to save the forest. A Danish businessman offered Peter £150,000 on the condition that he could raise the further £150,000 from the public.

Many celebrities helped the campaign including; Sir Jeremy Irons, Sir Cliff Richard, Toy Castle, Johanna Lumley, Susanna York, Sir Yehudi Menuhin, David Shepherd, Maureen Lipman, Sir Patrick Moore, Felicity Kendal, Barry Norman, Clive Anderson, Wendy Richard, Gary Lineker and Jenny Seagrove.

The campaign saved the land and publicised the plight of the rainforests all over the world. The project was taken over by a charity. They handed over the land for protection by the regional government.

A small campaign began in the local newspaper and was promoted by mainstream media. The Mission Rainforest Project attracted over 4000 people to each buy an acre or two of the forest as a collective effort.

The project was the most high profile Anglo-Argentine project after The Falklands war. Peter spoke at length with senior environmental advisor Sir Hugh Rosie. The team effort attracted the support of many organisations including ICBP., Rainforest Action Network and Foundacion Selva Misionera.

In this clothes shop we stocked surf brands such as Mambo, Oxbow, Hot Tuna and Komodo.

It also stocked Lifeline and our own range of green t-shirts and sold clothing produced by co-operatives in the rainforest.

We promoted for the first time Ecoplaza life-style centres to help regenerate the community during the last recession.

Showcasing recycled clothes and clothes made by Indigenous people.

They were produced through early fair-trade community schemes and showcased at London fashion events, including Kensington Fashion Fair and The Clothes Show, 1993.

Planet Aid Agency

Established a company in 1992 to act as a funding agency for greenhouse gas related projects. We were unable to gain funding to fully instigate the concept.

Presented Eco-tourism as a concept for Asian tourism ministers of ASEAN countries at ASEAN Annual Conference, Bangkok. Explaining that many of the tourism destinations in Asia had such fragile environments that embracing eco-tourism and habitat preservation was of key importance to tourism and long-term sustainability in the region.

Met with Koh Auk Aun, the deputy head of ASEAN and Cindy Lim director of Tourism Malaysia to explain the importance and advantages of Eco-tourism for Malaysia's tourist industry.

Arcadia was the first ever coalition group of wildlife and environmental organisations. They got the heads of all the major charities working together for the first time. Contributed through volunteering and development of campaign’s strategy.

Ecotec Dreamtime, socio-environmental awareness centre, Camden. Pioneering the new concept of green social spaces.

Centre linked environment to the consumerist high street. Voted one of London’s top ten tourist attractions and widely covered in the media.

Participating in Good Earth community group to create green life-style centres, London ’96. The twenty-strong group received a pledge of funding to create an eco-complex with 200 ecological houses, entertainment and recycling centre, and Industrial unit to produce green construction materials. A site in Spain was considered, however plans fell through, as different members wanted to establish the project elsewhere.

Backpackers Hotel to test further aspects of big strategy model on a small scale. The accommodation was green and the project helped many people, including some young homeless people.

Themed restaurant Atlantis, made with recycled materials with a mostly organic, vegetarian and vegan menu. The restaurant held theme nights and all spare food was given away. The restaurant won North Devon Good Food Award.

Activity Agency at Ocean Backpackers linked adrenalin pursuits with responsible tourism and promoted greater awareness of the natural world.

Ecological Transport Network, or Integrated Transport System, Atlantis Consultancy, 2004 - produced to help London become the greenest city, sent out widely to green and non-green think-tanks.

ETN – promoted community bike-share scheme to benefit Londoners and wider environment, [partial concept taken up].

ETN – introduced the concept of Joined-Up-Thinking; the phrase taken up to define “the future of sustainable development” by the New Labour and used as a slogan by the Schumacher College.

ETN – promoted introduction of hybrid buses within the congestion zone [taken up].

ETN – promoted green car grading scheme for cars in showrooms [taken up].

ETN – promoted free entry by green transport to London’s congestion zone.

ETN – proposed introduction of fiscal incentives to reward green behaviours and actions, [taken up in 2008 - tax incentives introduced for green drivers and home owners].

ETN – promoted the concept of introducing busking licences in the London underground, as buskers enhance the lifestyle and atmosphere in cities [taken up].

Establishing an Ecoplaza life-style centre with teams of skilled and unskilled volunteers, and homeless people in the desert of Almeria to test the Big Strategy model, 2004-2008. Helping some homeless get back into employment.

Promoted a Big Strategy model at IUCN Conference, 2008.

Promoted the creation of:

  • a new social strata – Ecoplazas
  • a new economic strata – Eco-tithe
  • a new solution strata – GIS

Our small-scale green construction project receives sustainability kitemark from whatgreenhome, 2009.

Met with representatives of Google and presented advantages of international website of solutions to improve an uptake of environmental solutions, IUCN Conference, Barcelona, 2008.

Life-style centres announced under New Labour; we invite DEFRA to our prototype green life-style centre, 2009.

Teaching a BBC presenter about life-style centres concept in the context of a big strategy model, 2009.

First climate change film made in solar-powered film studios, 2009. Presents a happy ending of how we could potentially adapt to solving climate change.

Film played at IIED Festival, COP15 – presenting “Plan B,” infrastructure-based solution over target-based approach for solving climate change, Copenhagen 2009. This method together with computer-based network of solutions were endorsed at COP16, Cancun, 2010.

Fictional film Ecoplaza Paradise Oasis , presenting Life-style Centres gains official selection in five film festivals and wins award in Green Lifestyle Film Festival Hollywood, April 2010.

Helping to create a themed rainforest environment of the media area set-up for the Earth Day event and launch of Avatar onto Blue-ray. Promoting green-lifestyle centres and carbon-neutral productions, Los Angeles, 2010.

A Big Strategy - presenting the latest thinking behind a strategy developed specifically to help us avert climate change regenerate community, environment and economy simultaneously. The book offers a comprehensive plan that can be instigated in any given country.

The Stern Review; the most comprehensive report ever carried out on economics and environment concluded that unless 1-2% of GDP is spent on climate today, this will result in over 20% of GDP expenditure in the future. The chances of a successful international agreement being negotiated are close to zero.

In Big Strategy we present a way of how a significant amount could be generated towards that through green lifestyle recycling centres. The UK alone has £50 billion of clutter in storage. Donations of goods on loan could be rented out to generate funds.

Green Life-style Centres reintroduced under the Conservatives as Life centres called Structures, 2011.

As covered by the Guardian, UK.

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Published in Levante Lifestyle, Issue 41 June / July 2008
10 February 2012
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